Caleido took advantage of the important showcase of Cersaie 2024 to narrate its evolution by means of a booth with an innovative and immersive spirit. Designed by art director Lorenzo Butti, the exhibition space immediately caught visitor attention thanks to a design combining functionality, aesthetics and interaction. The modular panels, designed to offer a 360° view of the Caleido world, revealed the brand’s latest, allowing visitors to touch the surfaces and products on display.

The new display, inspired by the Salone del Mobile, highlights Caleido’s distinctive features, showing the brand’s evolution towards an increasingly more recognisable identity. The brick red, metallic accents and radiators, which are strictly Made in Italy, have been flanked by cutting-edge accessories and finishes, the result of collaborations with renowned designers such as Marco Piva, Fratelli Buratti and Massimo Iosa Ghini.

The great protagonist this year was the Infinito system, designed by Marco Piva. This innovative heating solution stands out for its versatility, embracing design and technology in a unique way. With Infinito, Caleido is expanding its offering, combining intelligence and cutting-edge technology to meet the needs of the most demanding customers.

The Cersaie booth recounted the present, but also looked to the future, confirming the company’s commitment to innovation and artisanal excellence.